Plum Strategy is a strategic event planning and fundraising firm established to provide solutions and create experiences for clients worldwide.

Creating event solutions that captivate, inspire and leave lasting impressions.



Juliana Sloper brings almost two decades of event production and strategic fundraising experience to Plum Strategy. As a creative, detail-oriented, and goal-driven strategist, Juliana partners with clients to foster an event vision from its infant stages and turn it into reality. Over the last 15+ years, Juliana has partnered with clients nationwide on a broad range of projects, resulting in millions of dollars raised for various causes, and tens of thousands of guests wowed by their event experiences.

Prior to starting Plum Strategy, Juliana worked with Orr Associates, Inc. (OAI), a non-profit consulting firm based in New York City and Washington, D.C., to produce and manage multiple, high-profile fundraising events each year. Over the last 8 years, Juliana has created unique event fundraising strategies, analyzed donor networks, determined cultivation tools for old and new donors-- all while planning and producing every logistic of a client's event experience.

Before joining OAI, Juliana was the Manager of Board Relations and Special Events at the National Park Foundation-- the national charitable partner of America’s National Parks. In this role, she managed logistics for the White House-appointed Board of Directors, in addition to planning and producing several prestigious events in unique venues throughout the country.

In her spare time, Juliana enjoys traveling, cooking, yoga, hiking, good wine, and sitting at the table for hours after a meal is over-- engaging in conversation and laughs with the ones she loves.


Plum Strategy has created, produced and provided expertise for events of all shapes and sizes. From fundraising galas to programmatic conferences, cocktail receptions, community awareness events, auctions and social gatherings we are proud of the roots and relationships we have established from coast to coast.

* Thank you to the visionary partners who helped us create event experiences for these clients and their guests.
    Alison Doyle, Senior Associate, Human Resources & Office ManagerJessica Norouzi, Executive DirectorVikram Jandhyala, Vice President for Innovation StrategyJeannette Pai Espinosa, PresidentSusannah Schaefer - Chief Executive OfficerRafael Sanchez, Chief Executive OfficerGregory Boroff, Executive DirectorZach Lambrinon, DirectorReed Baker, CEO
  • Juliana was a godsend when helping us with our big Trivia Night event, benefiting Food Lifeline, for Food Frenzy. She was always one step ahead with logistics, and proactive to ensure all potential fires were put out well before they started! Very diligent with following up, great communicator and collaborator. We’d happily work with her again on any professional OR personal endeavors!
    Alison Doyle, Senior Associate, Human Resources & Office Manager
    Ankrom Moisan Architects, Inc.
  • Juliana is the best in the business. She took our event to another level. Not only did we exceed our goal by 30% the first year we brought her on, her leadership also helped us elevate the entire experience of our event, while saving costs. Juliana helped our team at every stage of planning, from high level visioning and strategy, to detailed logistics. She is smart, thorough and pleasure to work with!
    Jessica Norouzi, Executive Director
    Seattle Central College Foundation
  • I had the opportunity to interact with Juliana when she worked with our team on the launch of the Global innovation Exchange. She made a very complex and high profile international event look easy and was a pleasure to work with, from planning and execution all the way to the event day itself. I would recommend her very highly.
    Vikram Jandhyala, Vice President for Innovation Strategy
    University of Washington and Co-Executive Director of GIX
  • The National Crittenton Foundation had the pleasure of working with Juliana for our first In Solidarity We Rise: Healing, Opportunity and Justice for Girls event. She understood and embraced our unique mission, vision and values for the event. Her knowledge, attention to detail and grace under pressure was invaluable to our organization and played a big part in the success of our event. We look forward to partnering with Juliana for future!
    Jeannette Pai Espinosa, President
    National Crittenton
  • Smile Train had the opportunity to work closely with Juliana during the planning of our Power of Smile Gala, an event to celebrate Smile Train’s 15th Anniversary and to commemorate a remarkable smilestone–our one millionth Smile Train surgery! From the get go Juliana was instrumental in helping Smile Train set and achieve its goals for this momentous occasion, and there were many.  Smile Train’s Power of a Smile Gala was a huge success, meeting and exceeding many of the goals and expectation set forth.  Much of this success could not have been achieved had it not been for Juliana’s help and her belief in Smile Train’s mission.
    Susannah Schaefer - Chief Executive Officer
    Smile Train
  • Juliana helped plan and produce our American Nicaraguan Foundation Annual Gala.   The event was a masterpiece, and, because of her hard work, I actually had the pleasure of enjoying the event like any other guest.  Everything ran perfectly, and I didn't have to worry about a single detail--even the Intercontinental Hotel personnel told me that they had never seen such a well planned and managed Gala. Thank you!
    Rafael Sanchez, Chief Executive Officer
    American Nicaraguan Foundation
  • Working with Juliana on our fall gala was an absolute pleasure.  Her calm, thorough, and creative approach to every aspect of the planning and execution of our successful evening was appreciated by our staff, board, sponsors, and guests.  I wholeheartedly recommend Juliana for any occasion large or small.  She is a total event professional.
    Gregory Boroff, Executive Director
    Friends of Hudson River Park
  • It's always a pleasure working with Juliana. Her attention to details and drive for creating a unique and memorable experience for the client never cease to amaze me. These traits are what drive and direct us to want to push the limits of creativity and work towards achieving a memorable event. Juliana has a strong understanding of a wide variety of event elements; from staging and production to catering and guest relations. This understanding allows her to place her trust in her vendors and work side by side with them while knowing and leading the direction of the production. Her calm demeanor  and "can-do" attitude are always welcome in what can sometimes be a hectic environment. We always look forward to working with Juliana on any event knowing it will be a great success.
    Zach Lambrinon, Director
    Intelligent Lighting, Inc.
  • Juliana knows fundraising events inside and out. She is an expert at balancing revenue generation strategies with an audience's demand for streamlined, engaging content. Throughout an entire campaign - pre, at, and post event - her process makes clients, vendors, and guests feel like they are being catered to in a way that very few can, operating at the highest level of professionalism, relating to everyone involved with incredible affability, and applying an expertise evident to all parties in order to guarantee a flawless execution. Truly one of my favorite to collaborate with in the entire industry.
    Reed Baker, CEO
    Sophist LLC, Creator of Text-to-Pledge(R)


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